If caring for people had a formula,
how would it read?

We believe that we have found three key elements.

Health care

This is our goal. We want to help people take care of their health and quality of life, by offering reliable, good quality and recognizable OTC products.

Care for the community

This is our social responsibility. That is why we contribute daily to the community in which we grow and create, through preserving the environment, protecting the most vulnerable groups and raising awareness about the importance of health.

Care for the team

This is our strength. Pharmacy is based on chemistry, and for us the most important chemistry is the one among the employees.
That is why we support them in their continuous learning and improvement, for which we have received recognition.

Vision

We want to help people take care of their health and quality of life, by offering reliable, good quality and recognizable OTC products.

Mission

Offering products that become recognizable brands on the market through their quality and efficiency.
The goal is for the Pharmanova brand name to become synonymous with product quality, reliable business and competent people.

Strategy

Innovative products and communication, fast and competent service, partnerships.

Values

Ambicija i proaktivnost, stabilnost i briga, brzina i fleksibilnost. Ambition and proactivity, stability and care, speed and flexibility.

Discover how we crossed the path from a small pharmacy in Batajnica to one of the leading manufacturers of pharmaceutical products in our country.

Our production is in accordance with the requirements of the guidelines of Good Manufacturing Practice, ISO and HACCP standards, so our products are built with quality at the level of European Union requirements.